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Global demand for soaps is forecast to expand 4.6% p.a. between 2015 and 2019. Currently, solid toilet soaps account for 44.5% of the global demand while the remaining market share is divided between other solid soaps (29.3%) and other soaps (26.2%).

China, Ethiopia, India, Japan and the United States are considered the highest potential markets in the coming years. China, India, Japan, Turkey and the United States represent the largest soap markets while the strongest annual growth is forecast to occur in Bangladesh (10.7%), Ethiopia (10.1%), United States (7.8%), China (7.5%) and Egypt (6.1%).

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