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Cosmetics, Perfumes and Toiletries

Global demand for cosmetics, perfumes and toiletries is forecast to expand 3.6% p.a. between 2015 and 2019. Currently, make-up and skin care products account for 45.2% of the global demand while the remaining market share is divided between perfumes and toilet waters (18.3%), hair products (15.7%), dental and oral hygiene products (6.5%), deodorants and antiperspirants (3.0%), bath products (1.4%), pre-shave, shaving and after-shave products (1.0%) and other cosmetics, perfumes and toiletries (8.8%).

Bangladesh, China, India, Japan and the United States are considered the highest potential markets in the coming years. China, India, Italy, Japan and the United States represent the largest cosmetic, perfume and toiletry markets while the strongest annual growth is forecast to occur in Bangladesh (11.7%), Ethiopia (11.2%), China (7.3%), India (7.1%) and Vietnam (6.7%).

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